中国旅游服务贸易竞争力的影响因素分析

Analysis of influential factors of tourism service trade competence of China

改革开放以来,我国旅游服务贸易保持了快速、健康的发展,中国旅游服务贸易竞争力越来越强,但与世界旅游强国相比仍有很大差距。实证分析的结果表明:我国旅行社数量对提高旅游服务贸易竞争力有促进作用。旅游交通对我国旅游出口收入有显著影响,其影响力要大于旅游产业组织的影响。我国的旅游人力资源状况对于旅游服务贸易竞争力的影响不显著。

Since China implemented the policy of reform and opening to outside world, China＇s tourism service trade rapidly and healthily develops, China＇s tourism service trade competence becomes stronger and stronger but has big gap when comparing with strong tourism countries in the world. The empirical analysis results indicate that the number of China＇s travel agencies has promoting effect on raising tourism trade competence, that tourism transportation has strong effect on China＇s tourism export revenue and that this effect is bigger than tourism industrial organizations and that the effect of China ＇s tourism human resources situation on tourism service trade competence is not obvious.