摘要
随着我国教育市场化进程的加快和个人投入教育成本的不断上升,高校被推进了一场没有国界和终结的战争——品牌竞争。本文旨在通过阐明高校品牌内涵、特征,高校品牌发展的重要性,引起人们对高校品牌的关注,从而共同探索构建高校品牌战略之路。
With the development of education marketization and the increase of personal investment in education, Chinese universities are forced into an endless war without boundaries brand competition. This paper aims at drawing people＇s attention to it through the analysis of connotations, characteristics and significance of university brand, and thus explores effective university brand strategies.
出处
《南京林业大学学报（人文社会科学版）》
2007年第3期125-128,共4页
Journal of Nanjing Forestry University(Humanities and Social Sciences Edition)
关键词
高校管理
品牌
发展战略
university management
brand
development strategy
