摘要
论述了在橱窗展示中的色彩、陈列材质,空间创意等要素,以及如何运用艺术手段和设计技巧使商品展示出良好的视觉效应.提出良好的视觉效应会让消费者对品牌和产品产生兴趣、偏爱和信任,从而引起购买的欲望和动机.橱窗展示的视觉效应是企业终端销售的重要前提.
The window display is to show the product or brand image in front of the customers,and give the customers an overall impression. The factors of color, display materials and space originality of window display are discussed, and how to use art and design techniques to show perfect visual effect. It is put forward that the better visual effect can motivate the purchasing desire and brand trust, and the visual effect of window display is an important precondition for enterprise sale.
出处
《西安工程科技学院学报》
2007年第5期613-616,共4页
Journal of Xi an University of Engineering Science and Technology
关键词
橱窗展示
视觉效应
视知觉
心理效应
window display
visual effect
visual perception
psychological effect
