资源型城市平顶山市旅游形象设计研究

Research on tourism image design of pingdingshan-resource city

本文以资源型城市平顶山市为例,指出实施旅游形象设计的重要性,以影响旅游决策行为的主要因素为原则,通过对影响平顶山市旅游形象主要因素的分析,运用旅游形象设计的理论和方法,设计了平顶山市旅游形象识别系统。

This paper,taking Pingdingshan city as example,points out the importance of carrying out Tourism Destination Identity System（TDIS）.Based on the analysis of factors influencing Pingdingshan＇s city image,the theory of TDIS,the paper offers the positioning of Pingdingshan＇s city image and establishes a tourism identity system of Pingdingshan city.