摘要
如果坐等到中国大多数用户具有购买高端重卡的能力时,现有的卡车市场必将被跨国卡车巨头所占领。所以,如何从中低端市场的"红海"中走出去,在未来5-10年内缩小与国外同行之间的差距,进入高端市场的"蓝海",应该是中国卡车企业目前需要思考的问题。
If we are just waiting the mass consumers to have the ability to purchase high-end heavy truck, the exisiting truck market will be occupied by transnational truck giant. So, how to go out from low-end market of i°Hong Haii±, and to reduce the distance between foreign country and domestic company to enter into highend market of i°Lan Haii±in five to ten years are China truck enterprises should be considered.
出处
《时代汽车》
2007年第11期98-100,共3页
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