北京奥运经济热的冷思考

Calm Thought on Beijing Olympic Economy in Upsurge

奥运经济其实质是一种注意力经济。通过对奥运经济及近几届奥运会的投资模式分析,认为相对压缩奥运直接投资规模,适当扩大奥运间接投资是成功举办奥运会的关键;北京奥运本身客观存在着巨大的经济能量,但应注意在发挥奥运经济正效应的同时规避其负效应。

Olympie economy is a kind of attention economy. By analyzing Olympic economy and investment models in the recent Olympic Games, the paper find that reducing direct-investment dimension and appropriately expanding indirect-investment dimension are considered a key of successful Olympic Games; Beijing Olympic Games itself have huge economie energy objectively, but negative effect should be avoid when Olympic economic positive effect are bring out.