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基于多Agent的智能电子商务系统研究 被引量:3

A Multi-Agent System Based Intelligent sale of E-commerce
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摘要 分析智能电子商务的需求,结合多Agent系统的结构特点,提出一种基于多Agent的智能电子商务系统结构,阐述了其功能结构和运行流程。以某大型酒业公司智能电子商务为背景,对提出系统的具体实现过程进行讨论,论证方案的合理性,为最大限度发现客户的潜在需求,促进电子商务企业的生存和发展提供一种新的途径。 This paper analyzes the needing of intelligent e-commerce. With the characteristic of MAS, it promotes the system structure of intelligent e-commerce based on MAS and discuss the function and working technological process. Take some large-scale liquor company intelligence e-commerce as background, we discuss realize process of the system and proven the scheme rationality. Be that the high limit discovers customer's lurking need, survival and development promoting e-Commerce enterprise have provided one kind of new approach.
作者 陈德军 李婷
出处 《计算机与数字工程》 2007年第11期41-43,共3页 Computer & Digital Engineering
关键词 电子商务 多AGENT 智能营销 用户偏好 e-commerce,MAS,intelligent sale,user profile,personalization
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