黄鹤楼文化旅游的深度开发——基于文化遗产真实性的分析

On Further Development of Yellow Crane Tower Cultural Tourism——Based on an analysis of cultural heritage authenticity

文化遗产的真实性包含物质实体真实性和无形元素真实性两层含义。黄鹤楼在物质实体层面的真实性是缺失的,但其文化内涵中的无形元素是真实的。本文基于对黄鹤楼文化遗产真实性的分析,探讨了其文化旅游发展面临的困境,即无形文化元素有形化的困境、审美环境的割裂、历史与现实的差异,进而提出黄鹤楼文化旅游开发应有景点展示、审美空间、文化活动三个层次,各个层次分别包含从基础到深层的开发内容。经营者应逐渐提升开发层次,针对不同的开发内容采取不同的策略,以此实现其文化旅游的深度开发。

The authenticity of cultural heritage contains two meanings： authenticity of material entities and that of intangible elements. The authenticity of Yellow Crane Tower in the material entity level is missing, but the intangible dements in the cultural connotation are true. Based on an analysis of the authenticity of the cultural heritage of Yellow Crane Tower, this paper discusses the bottlenecks in its cultural tourism development, namely, the predicament in showing its intangibilities, the separation from its aesthetic surroundings and the differences between its historical image and modern image. Then, it puts forward that there are three levels of developing the cultural tourism of Yellow Crane Tower, including scenic spots displaying, aesthetical space and cultural events, each of which contains contents from a basic to a profound level. The operators should elevate the level of the development of the cultural tourism gradually and take different measures according to the contents of the development, and thus realize the further development of its cultural tourism.