摘要
作为拥有中国优质酒和中国驰名商标的太白酒,历史悠久,工艺精湛,太白酒业公司成功实现了股份制改造,建立了现代企业制度,通过深入挖掘企业文化,不断提升太白酒品牌价值,大力开展技术创新,持续提高产品质量,强化市场营销,积极拓展市场份额。今年1～8月份,全公司销售收入和利税分别同比增长20%和34%。公司将积极实施"1234品牌战略",构建较为完善的营销体系,推动太白酒营销实现新突破,为太白酒又好又快发展打下坚实基础。
Taibai Liquor, in possession of the honor of ＂Chinese Quality Liquor＂ and ＂China Famous Brand＂, has long history and scientific production techniques. Taibai Co. has successfully finished stock-holding reform and established modem enterprise management system in recent years. Furthermore, it has made full use of enterprise culture to promote the brand value of Taibai Liquor, initiated technical innovation to improve product quality, and strengthened market promotion to win more market share. From Jan. to Aug. in this year, the sales revenue and profit payments has increased by 20 % and by 34 % respectively than the same period in last year. Besides, the company plans to practice ＂1234 Brand Strategy＂ to establish sound marketing system, which could advance new break of Taibai Liquor promotion and build strong base for rapid development of the enterprise. （Tran. by YUE Yang）
出处
《酿酒科技》
北大核心
2007年第11期114-116,共3页
Liquor-Making Science & Technology
关键词
太白酒
品牌战略
技术创新
市场营销
Taibai Liquor
brand strategy
technical innovation
market promotion
