大众传媒恶搞现象初探

Survey on the Kuso Phenomenon in Media

媒体恶搞时代的来临标志着大陆大众文化发展的一个新阶段。恶搞以互联网为主要载体,以戏仿、拼贴、反讽、恶俗化为手段,使传播信息获得意义的新质。由于其自身的繁殖特点,恶搞一方面得以迅速蔓延,一方面亦难以为继,必然走向衰微。

The coming of the Kuso age in media announces that the mass culture in Chinese mainland develops to a new phase. Kuso culture, which prevails mainly in the Internet wantonly, uses parody, montage and jeer as its means to gain new characteristics of the original information. The characters of Kuso not only makes it propagates quickly but also leads to its declination inevitably.