摘要
1984年尤伯罗斯第一次将商业化运作成功应用于洛杉矶奥运会中,使得奥运会有史以来第一次实现了盈利。从此,体育的商业化运作和体育市场的开发,就逐步成为各个国家提高体育运动水平的一股不可忽视的力量。重点分析了奥运前后体育市场开发的方法和应该注意的问题。
In 1984, Ueberroth firstly applied economic operation into Los Angeles Olympic Games and got profits, From then on, the economic operation of sports and the development of sports market have gradually become a force to be reckoned with for promoting the national sports level. This paper analyzes the methods and problems for developing sports market during the Olympics.
出处
《重庆邮电大学学报（社会科学版）》
2007年第6期121-122,共2页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
关键词
奥运
体育市场
开发
Olympics
sports market
development
