试论企业绿色营销

On Green Marketing in Enterprise

企业是构成社会的基本单位和市场经济运行的微观主体,绿色营销重视保护地球生态环境,促进生产、消费与环境的和谐发展,阐明绿色营销与可持续发展的辩证关系,即绿色营销是企业可持续发展的重要条件和内容之一。绿色营销既是企业自身发展的需要,也是社会发展的要求。经济的发展不能以牺牲环境为代价,这是科学发展观的重要内容之一。

The enterprise, a basic unit of the society, constitutes a micro-body for the operation of market economy, Green marketing attaches great importance to the protection of ecological environment and harmonious development of production, consumption and environment. This paper aims to account for the dialectical relationship between green marketing and sustainable development and leads to the conclusion that green marketing, which is the requirement for the development of the enterprise and the society, forms an important condition of sustainable development for the enterprise. We should not develop economy at the expense of environment, which is the important content of the Viewpoint for the Scientific Development.