渠道冲突的评价与解决方案

To Appraise and to Solve Scheme about the Channel Conflicts

渠道冲突历来是渠道管理者十分关注的一个重要方面。首先提出渠道冲突的概念,进而分析渠道冲突的动因及表现形式,最后指出渠道冲突的解决方案及对策。

The channel conflict is an important aspect which the channelsuperintendent extremely pays attention to. This article first proposes the channel conflict concept, then analyzes channel conflict agent and the manifestation, finally points out the solutions.