摘要
一个项目的成功与否,关键在于项目是否满足了业主的需求.业主的需求。由业主的价值体系来反映,如何将业主的价值转译到项目中去,这就是策划师的任务。独立的策划师可以更好地完成这项工作。并从经济学管理学角度,讨论了为什么采用独立策划师。
The key of a project succeeding or not lies in the project whether has fulfilled owner's need.The owner's need is reflected by owner's value system.That how translates owner's value into the project is the planner's duty.Independent planner will be better to complete this work.This article will discuss the using independent planner in project from the economic and management angle,
出处
《价值工程》
2007年第11期120-121,共2页
Value Engineering
关键词
策划
业主价值体系
价值管理
plan
the system of the ownerls value
value management