香格里拉四川片区旅游产品开发的“三部曲”

Trilogy of the Tourism Product Development in Shangri—La Sichuan Area

香格里拉四川片区不仅具有世界级的旅游资源,而且还是罕见的多民族聚居区和文化汇集区.人们在普遍关注该区域的生态旅游资源时,却忽略了该区域独具魅力、丰富多彩的多民族文化资源。那么,如何挖掘和展示该区域丰富的多民族文化资源呢?笔者认为:通过开发该区域的旅游产品,以多民族文化为依托,分步骤分阶段有条不紊地来展现,不失为一计良策。

Shangri--La Sichuan area not only owns world--level tourism resource, but also is unusual place with many nationalities and cultures. People often pay attention to its ecological tourism re- sources but its unique and colorful multi--national culture resources. Therefore how probe and exhibit its abundant culture？ In the author＇s opinion, we should develop and exhibit the regional tourism products related to various national cultures step by step.