我国品牌设计与传播的发展趋势

The Developing Trend of Our Country’s Brand Design and Transmission

优秀的品牌标志设计能够促进品牌传播,品牌标志在品牌传播中有着重要地位。一个优秀的品牌标志在具备独特性、注目性、通俗性、艺术性等基本原则的同时,国际化的发展进程不容忽视。以分析宏基、联想、中国电信等民族品牌为例,了解分析了中国品牌设计与传播的发展现状和趋势。

Good brand logo design to promote brand communication, branding the hallmark of the brand has spread in important positions. An excellent brand logo in a unique, dramatic, popular, artistic, and other basic principles, the internationalization of the development process should not be ignored. In this paper to analyze Acer, Lenovo, China Telecom and other national brand for example, understanding of Chinese brands design and dissemination of the status and trends of development.