论包装色彩中的感官体验

The Sensorv Exoerience in Packaaina Colors

对视觉的高度重视是自古希腊以来理性主义者的固有立场，自黑格尔理性大厦坍塌之后，人们的目光开始向形而下转移，从生理、感官等层面对人的感觉进行了卓有成效的研究。在现代社会，由于人对身体、生命的重视，使得对感官的偏爱再次受到关注并继续延续下去。在这个“体现身体感官特点的设计时代”，伴随着人类生活方式的转变、包装形态的演变，消费者对包装的体验方式也在逐渐地发生着变化。

With more attention to physical senses, the consumers are enjoying great changes in experiencing packages, while packaging colors is connected with consumers＇ various sensory experiences： it contains human＇s psychological, physiological, emotional and behavioral information, includes the sensory experiences of hearing, taste, smell and touch. So packaging colors plays important role in emotional communication with consumers and sales promotion.