汽车生产厂家定价策略研究

Research into pricing strategy of auto manufacturers

讨论了汽车行业中厂商一般的定价方法,并引入具体例子,利用统计学中的多元线性回归模型导出两种不同型号汽车的销售量和价格的经验关系式,检验了此模型的拟合优度,讨论了其整体显著性的F检验;讨论了两寡头垄断企业的产品的需求函数为二元函数的伯特兰德模型的纳什均衡解,并给出了某两型号汽车的定价博弈问题的均衡结果。

This paper discusses the general pricing methods of auto manufacturers, uses practical examples and multivariate linear regression model to deduce empirical, relation between sale quantity and prices of different types of autos, tests the goodness of fit of this model, discusses F - test of the whole significance and Nash Equilibrium solution of Bertrand Model of duopoly enterprises products when demand function is binary function, and gives equilibrium results of pricing game for two types of autos.