不对称信息下逆向供应链定价策略分析被引量：10

Price Decision Analysis for Reverse Supply Chain Based on Game Theory under Asymmetric Information

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摘要逆向供应链与传统供应链不同,传统供应链中的定价策略在逆向供应链中不再适用。为了解决该问题,基于单一制造商和单一零售商构成的逆向供应链系统,在对称信息和不对称信息情况下,应用博弈理论对逆向供应链中废旧产品回收的定价策略进行研究,并将两种情况下的结果进行比较分析,得出一些有价值的结论。 The reverse supply chain （RSC） is different from the conventional one, and the conventional price decisions are not suitable for RSC. In order to solve the problem, under symmetric and asymmetric information, the price decisions of recycled products based on the reverse supply Chain both were studied by game theory between one manufacturer and one retailer, and the results were further analyzed. Some valued conclusions were presented.

作者王玉燕申亮

机构地区南京航空航天大学经济管理学院山东经济学院

出处《价值工程》 2007年第7期71-73,共3页 Value Engineering

基金江苏省教育厅人文社科基金(02SJD63200)

关键词逆向供应链 STACKELBERG博弈不对称信息定价策略 reverse supply chain Stackelberg game asymmetric information price decision

分类号 F252 [经济管理—国民经济] F276.1 [经济管理—企业管理]

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