三清山风景区的体制转型与模式设计

On the System Transformation and Mode Design of the Scenic Spot of Mountain Sanqing

三清山风景名胜区虽有全国一流的资源,但只有二流知名度和三流体制。正在体制转型中的三清山风景区管委会和集团公司已经失去了旧体制的优势,却仍在旧体制下原地踏步,新体制的活力被遏制。三清山风景区必须从"依法理顺景区管理体制、法人治理结构的形成、职责的界定、利益驱动与利益分配"四大方面来理顺管理体制和经营体制。在完成角色定位的基础上,从"重组资产实施组织公司上市战略、建设现代企业制度、世界级景区的市场拓展、基于资源价值上的产品概念创新、打造多元投资的战略主体、人员的优化配置与高素质人才的引进"六大方面来完善三清山旅游产业发展的运行机制。

The scenic spot of Mountain Sanqing has first - class resources, but it has only a second - class fame and a third - class system. The SanQing Management Committee and the Group Corporation, which are conducting the system transformation, have lost the advantages of old system, but they have not made headway with the vitality of new system restrained. The scenic spot of Mountain Sanqing should rationalize the management system and operating system in the following four aspects： ＂to rationalize the management system of scenic spot by law＂; ＂to establish the pattern of management by legal person＂; ＂to specify the responsibilities＂; ＂to drive and allot interests＂. And on the base of the fillfilhnent of role orientation, the scenic spot should improve the operating system of Saanping tourism from the following six aspects ＂to re - organize the estate and to carry on the strategy of getting listed on the .,tuck market＂; ＂to build the system of new enterprise＂; ＂to expand the market of scenic spot of world class＂; ＂to innovate the production concept based on the resource value＂; ＂to make a strategic subject of diversified investment＂; ＂to optimize the grouping of personnel and to introduce talents of high - caliber＂.