摘要
主要研究由一个制造商和一个销售商组成的二级供应链系统,在随机需求下,考虑广告促销及数量折扣前后,双方如何博弈,如何决策的问题.在制造商Stackelberg策略下,对供应链协调价进行了分析,提供了制造商制定数量折扣策略的思路.
This paper considers a two-level supply system composed of one manufacuturer and one retailer. How do they game and make decision with ad sales promotion and quantity discount in the stochastic situation. Under manufacturer Stackelberg game structure, we analyze pricing coordination problem in supply chain and propose a quantity discount pricing policy for manufacturer.
出处
《大学数学》
北大核心
2007年第5期115-118,共4页
College Mathematics
基金
国家自然科学基金资助项目(70471045)
关键词
供应链
广告促销
数量折扣
协调定价
随机需求
supply chain
ad sales promotion
quantity discount
pricing coordination
stochastic demand
