媒介角色研究的社会学分析

The Sociological Analysis on Media Role

对媒介角色主要有两种研究路径,一种是置换成媒介功能、效果与权力等问题之后再研究,一种是将它纳入发展社会学的理论框架。通过对两种路径的梳理,可见立足中国社会场景理解媒介角色是传播社会学更值得研究的方向。

There are two ways to investigate the media role： one is to change it into the media function, effect or power before it is researched; the other is to bring it into the theory of developing sociology. Though packing up the two ways, the paper concludes that it is better to understand the media role under Chinese circumstance in the media-sociology.