摘要
中国酒文化不仅是酒品传承的基石,而且是酒品牌赖以提升品牌形象,增强品牌在市场中的竞争力的重要支撑。本文通过分析酒文化对白酒品牌塑造的影响,提出了企业在进行白酒品牌塑造时正确运用和演绎酒文化的相关对策。
Chinese liquor industry has been coming in to the stage of cultural liquor. Liquor culture can not only lay foundation for the heritage of liquor brand, but also contribute to improving brand image and enhance the competitive force of the brand. The paper, through analyzing the impact of the liquor culture on molding of liquor brands, has proposed some relevant countermeasures of enterprises using and demonstrating liquor culture correctly while molding liquor brands.
出处
《邢台职业技术学院学报》
2007年第4期62-64,共3页
Journal of Xingtai Polytechnic College
关键词
酒文化
文化内涵
品牌塑造
liquor culture
culture intension
molding of brands
