摘要
USP理论即"独特的销售主张",被广泛的运用于企业的营销实践中。本文就USP理论的产生背景、内涵、精髓、功能、发展、创新运用等方面展开论述。
The theories of USP is namely ＂Unique Selling Proposition＂, were practiced in the marketing of the business enterprise. This text mainly talks about the creation background, content, essence, function of the USP theories, development, innovation usage etc.
出处
《邢台职业技术学院学报》
2007年第4期80-82,共3页
Journal of Xingtai Polytechnic College
关键词
创意
USP
创新
促销
creative
unique selling proposition
innovation
promotion
