从管理走向服务——谈客户管理模式在提升医疗服务含金量、完善和谐医疗服务环节中的作用

From management to service. Effect of customer relationship management model on enhancing competing forces of medical service and improving harmonious medical service

建立并运用客户管理模式，及时把握医疗市场发展动态，关注患者需求，适时开展高效优质的个性化、多元化医疗服务，同时整合优化人力资源、医疗业务流程与技术，以低成本、更便捷的服务流程、更优质的医疗服务，高效满足患者的健康需求。最大程度提高患者的满意度，提升了医疗服务行业的竞争力，完善了和谐医疗服务的环节。

Establish and utilize a reasonable customer relationship management model, grasp the current developments of medical market, focus on the requirements of patients, offer individual and diverse medical services efficiently, integrate human resources, advance the medical process and technologies, meet the requirements of patients with a more efficient, higher quality and low -cost medical service. Purpose： satisfy patients, enhance the competing forces of medical service and improve harmonious medical service.