摘要
和谐社会理念的提出,对社会的科学、可持续发展具有很强的实践指导意义。在建设社会主义和谐社会的过程中,政府职能的转变是关键因素之一。而现代营销理念是被证明可以引导企业可持续发展的理念。试图通过现代营销学视角,进一步深化对构建和谐社会中我国政府职能的分析和理解。
The proposal of the concept of harmonious society has great practical significance for the scientific and sustained development of our society. The transformation of government function plays a key role in the process of constructing harmonious society. And it is proved that the concept of modern market- ing is one can guide the sustained development of enterprises. This paper tries to analyze the government function in further construction of harmonious society from the perspective of modern marketing.
出处
《江苏教育学院学报（社会科学版）》
2007年第5期55-57,共3页
Journal of Jiangsu Institute of Education(Social Science)
关键词
现代营销
和谐社会
政府职能
modern marketing
harmonious society
government function
