加强传媒道德建设 促进和谐文化发展

Reinforcing Construction of Media Morality; Accelerating Development of Harmonious Culture

建设和谐文化是构建社会主义和谐社会的重要任务,传媒是社会主义和谐文化建设的主力军。传媒道德水平的高低会在一定程度上影响和谐文化建设的进程。在目前传媒角色错位、传媒经营失范和传播内容失当等传媒道德失范现象凸现的情况下,加强传媒道德建设显得尤为必要。传媒应在思想观念上,以和谐文化的发展为导向;在价值定位中,坚持经济价值与社会价值兼顾的原则;在体制保障上,应建立健全各种法律制度和道德规范。

It＇s an important task to construct harmonious culture in the process of construction socialist harmonious society, media is the main force of construction socialist harmonious culture. The lever of media morality will influence the process of construction harmonious culture. At present, media morality lost norm, the role of media is displacement, media management lost criterion, and the content of propagating is improper, so reinforcing construction of media morality is necessary. Media must insist on the direction of the development of harmonious culture inwardly; on the recognition of virtue, media should insist on principle of giving attention to the virtue of society and economy; on the security system, society should perfect law and moral system.