摘要
根据当前我国高校广告专业教学中存在的问题,本文提出广告专业教学创新的关键是建立四个体系:规范地构建实践教学体系、科学地设置课程结构体系、严格地建立师资质量体系、严谨地建立能力评价体系。
The question exists which according to the currentour country universities advertisement specialized teaching in, thisarticle proposed the advertisement specialized teaching innovation keyis establishes four individual departments： Standard constructs thepractice teaching system, scientifically establishes the curriculumstructure system, strictly establishes the teachers quality system,rigorously establishes the ability appraisal system.
出处
《湖北广播电视大学学报》
2007年第11期108-109,共2页
Journal of Hubei Radio & Television University
关键词
高校
广告学专业
教学创新
Universities
school of advertising
specialized teachinginnovation
