摘要
根据当前我国高校广告专业教学中存在的问题,本文提出广告专业教学创新的关键是建立四个体系:规范地构建实践教学体系、科学地设置课程结构体系、严格地建立师资质量体系、严谨地建立能力评价体系。
The question exists which according to the currentour country universities advertisement specialized teaching in, thisarticle proposed the advertisement specialized teaching innovation keyis establishes four individual departments: Standard constructs thepractice teaching system, scientifically establishes the curriculumstructure system, strictly establishes the teachers quality system,rigorously establishes the ability appraisal system.
出处
《湖北广播电视大学学报》
2007年第11期108-109,共2页
Journal of Hubei Radio & Television University
关键词
高校
广告学专业
教学创新
Universities
school of advertising
specialized teachinginnovation