江苏省大学生体育消费状况的调查研究

Investigation and Study on College Students'Sports Consumption Status in Jiangsu Province

运用文献资料法、问卷调查法和数理统计法,对江苏省大学体育消费状况进行调查分析。江苏省大学生体育消费的平均水平比较低,体育消费结构以实物性和运动型消费为主。在体育消费动机方面,过半数的学生首选有益于身心健康的消费,影响学生体育消费的主要因素依次是:经济来源少、体育消费品和门票价格高、学业繁忙和空闲时间少、体育活动场地少、休闲娱乐项目少。建议江苏省体育经营和服务部门,制定合理的体育消费价格;建议高校积极进行课程建设和改革,适当增加学生的闲暇时间,加大体育消费的宣传教育,加强体育设施和增加休闲体育项目,以形成积极的氛围和合理的消费结构。

The paper researches and analyses college students＇ sports consumption status in Jiangsu Province based on literature research, questionnaire survey and statistics method. The research shows that the level of college students sports consumption in Jiangsu is relatively low, and the structure of the sports consumption is mainly formed on goods consumption and exercise consumption. On the consumption motive, more than half of the students firstly choose consumption which can boost body and mind health. The main factors that impact the sports consumption are lack of income, high price of sports goods and tickets, busy school work and limited free time, lack of sports and entertainment fields. Lastly, the paper views that positive sports consumption atmosphere and reasonable sports consumption structure are specially important and advises the sports industry operators in Jiangsu to set reasonable sports consumption price and advises the higher education institutions to carry on the reform of curricula, properly give more free time to the students, increase the promotion and education of sports consumption, and strengthen the sports facilities and enhance entertainment sports items.