重视文化对企业国际营销活动的影响

INFLUENCE OF CULTURE ON THE INTERNATIONAL MARKETING ACTIVITIES

针对当前国际市场竞争日益激烈的状况,提出了进行文化环境分析对于我国企业更好地开展国示市场营销活动的必要性.阐述了企业应从哪些方面着手对国际营销的文化环境进行分析,强调了企业的国际营销活动要正确对待文化的国际差异,同时要重视研究文化的变迁.

Owing to the growing competition in international market, the necessity of cultural circumstance analyses was propored for the enterprices to better promote international marketing activities. The Stirting points of cultural circumstance analyes were diseased. Stresses were put on the attitude towards the differences among interratimal cultures and cultrueal changes.