内隐态度和启动态度对大学生分享行为影响的实验研究

An Experimental Study on the Effects of Implicit Attitudes and Priming Attitudes on Undergraduates' Sharing Behaviors

通过两个实验研究了内隐态度和启动态度对大学生分享行为表现的影响。实验一:选取62名大学生,采用IAT方法研究高分享态度和低分享态度下的分享行为表现,结果发现高分享态度组表现出的分享行为水平明显低于低分享态度组;实验二:选取120名大学生,研究分享启动态度下的分享行为表现,结果发现,启动态度条件下的分享行为水平明显高于非启动条件下的分享行为表现。两个实验表明,内隐态度对大学生的分享行为产生了消极影响,而启动态度则产生了积极影响。

This is a study on the effects of implicit attitude and priming attitude on sharing behaviors among undergraduates through two experiments. Experiment one studied the sharing behaviors with 62 undergraduates as the subjects in the state of high sharing attitude or low sharing attitude using IAT. We discovered that the level of sharing behavior of undergraduates with high sharing attitude was lower than others. Experiment two, with 120 undergraduates divided into 2 groups （one of them being the experimental, one being the controlled）, studied the sharing behavior in priming attitude. The results show that the level of sharing behavior in priming attitude was obviously higher than that in the controlled group. The two experiments indicated that implicit attitude had negative effects on undergraduate sharing behavior, but priming attitude had positive effects.