论竞技体育的“二维性”传播

Two-dimensional Communication Used in Competitive Sport

传播是人类传递或交流信息的社会性行为,竞技体育的传播主要是从两个维度发生:一是通过系统内部的传播,实现系统自身内部各个要素之间的相互关系和相互作用,达成系统目标,形成系统潜在功能;二是系统向外部社会的传播,实现竞技体育系统外部社会的相互作用,实现系统功能。两种维度的传播具有共同的规律又表现出不同的形式和特点,根据对不同维度传播的认识和优化,能有效促进竞技体育目标的实现和功能的发挥。

Communication is a social activity for human beings to transfer and exchange activities. The communication of competitive sport mainly developed from two dimensionalities. One is through the communication of the inner part of the system to realize the interrelationship and bilateral influence among various elements inside the system itself, which is taken in order to achieve system-atic goal. The other one is the communication from the system towards the outer society to realize the bilateral influence of the outer society of competitive sport system, which is taken in order to achieve the systematic function. The communication of the two dimensionalities has common rules and repre-sents different forms and features. In the light of the recognition and optimization, the realization of competitive sport goal conld be precipitated effectively and its functions could be efficiently brought into play.