金融业服务质量的评价研究

Appraisal Analysis on Service Quality in Financial Industry

随着我国金融业的持续深入改革和国外金融巨头相继进入中国市场,我国金融业将面临前所未有的竞争压力,而金融业服务质量的竞争将在其中扮演一个很重要的角色。本文从理论和实际应用两方面对金融业服务质量的评价作了一个初步的研究和探讨。

With the deepening reform of financial industry in our country and the entering of foreign financial magnates into Chinese market,financial industry in our country will face unprecedented competition pressure. A very important role of the competition of service quality in financial industry will be acted. This text makes a preliminary research and discussion from theory and practical application on the appraisal of service quality in financial industry.