我国企业营销近视症及其矫治

The Problem of "Marketing Myopia" and Its Measures

随着经济体制改革的深入发展,我国已从传统的计划经济模式走向市场经济。由于受长期的计划经济体制所形成的陈旧观念根深蒂固的影响,我国许多企业在具体实施市场营销管理时,都或多或少地带有传统体制的印记,不同程度地患上了"营销近视症"。长此以往,我国企业必将陷入生存危机。为了远离营销近视症的危害,企业必须熟悉它的具体表现,并清楚知晓其危害,掌握矫治营销近视症的具体措施,杜绝营销近视症在我国企业继续蔓延而造成的更大伤害。

With the embedded development of economic system reforming, china has changed the traditional planned economic model toward the marketing economy. Being affected by the long term planned economy, when enterprises managing the sales of marketing in real practice, the impression remain more or less. In another word, ＂Marketing Myopia＂ exists, in different degree. Our enterprises will face the danger if this problem not be solved. In order to apart from the hann of ＂Marketing Myopia＂, enterprises should have a deep understanding in it along with its harm, in this case, they can master the measure for it to avoid the further harm to enterprises in China.