《广告策划与创意》课程的模拟实战教学模式探讨

Teaching Mode of Simulated Actual Practice in the Course of Advertising Planning and Creation

如何更好地适应行业需求是广告学专业教学改革和实践的重点。以真实项目为背景,通过模拟实战教学,让学生在直接参与全程广告实务的模拟训练中,自行发现问题并做出相应决策,从而具备广告策划与创意的实际职业技能,达到全面训练和培养学生专业知识和素养的目的。

How to well satisfy the demands of the trade is the emphasis of educational reform and practice of specialty in advertising. Under the background of true projects, students are involved in many simulated actual practices. During the training, students discover and settle the problems by themselves, then they gradually learn and possess occupational skills such as advertising planning and creation. Thus students are expected to develop professional knowledge and quality in an all-round way.