谈谈广告设计的教学

Teaching of Advertising Design

在广告专业的教学中,学生在最初学习设计时普遍存在比较茫然和临摹照抄、画面苍白缺乏视觉冲击力等问题。针对这种情况,本文结合在广告设计教学中的实际情况,主要阐述了在广告设计教学中对学生综合能力的培养与设计艺术水平的提高两个方面的问题。

It is a universal phenomenon that students usually feel indistinct and their designs often lack of visual impact in the process of advertising design teaching. By combining the reality of Advertising Design teaching practice, this paper analyzes how to develop students comprehensive ability and how to improve their art design level in Advertising Design teaching.