日本企业应对日元升值的对策研究

Research on the Countermeasures Adopted by Japanese Enterprises to the Rise of Exchange Rate of Yen

从上个世纪70年代末到90年代中期的近二十年中,日本经历了四次汇率剧烈波动的冲击,但事实上,日本的贸易顺差不但没有下降,反而继续增加,其背后的原因是20世纪70年代以来。日本企业为了应对日元升值,采取了多种形式的措施以应对日元升值的压力。

During 1970s and the middle of 1990s, Japan experienced impacts from exchange rate for four times. While in fact the Japanese trade balance did not fall but rise. The reason behind the above fact is that Japa- nese enterprises have adopted all kinds of measures to answer to the pressure of currency appreciation.