出版产业的规模经济和范围经济浅析

Economies of Scale and Scope in Publishing Industry

本文在简要介绍企业规模经济和范围经济的理论的基础上,结合我国出版产业的实际,对出版企业中的规模经济和范围经济现象进行分析,并提出发展过程中值得注意的问题和主要发展趋向。

Based on the brief introduction of the scale economic theory and scope economic theory, the paper has analyzed the current situation of the scale economic development and scope economic development in Chinese publishing enterprises. And then some notable issues and the major development directions in the development have been put forward.