学习辅导类报刊的分版思考

On Split-Edition Issue of Study-Aid Periodicals

学习辅导类报刊有着天然的分版土壤和市场驱动。分版的实质是产品细化。分版的目的是创造新的市场机会,提供更加个性化的优质服务。分版是一把双刃剑,在实践探索中,决策层务必要有理性,既要充分认识其优势,又要清醒认识其风险,尤其是要做好市场调研,把握好分版的时机。

The publication for learning reference has the nature of split-edition and market-driven. The essence of split-edition is market division. Its purpose is to expliot new market and provide more specific and excellent service. In the practice and exploration of split-edition, the decision-makers must be reasonable, they should hold not only its advantages, but also its risks. It is especially important for them to do well in market research and grasp the best time to divide versions.