顾客关系能力的关键维度及其对顾客资产的驱动过程研究——基于顾客的视角被引量：4

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摘要本文在对相关研究进行综合分析和归纳的基础上,并基于通过来自中国组织市场的客户企业调查数据,识别并验证了顾客关系能力的关键维度,然后利用分解法,通过构建结构方程模型检验了各项顾客关系能力对顾客资产价值增值的驱动作用。

作者常建坤王永贵

机构地区南京财经大学工商管理系南京大学市场营销系

出处《管理世界》 CSSCI 北大核心 2007年第11期162-163,共2页 Journal of Management World

基金国家自然科学基金项目(70472052)和(70672018)的阶段性成果

关键词顾客关系能力关系收益顾客资产

分类号 F274 [经济管理—企业管理]

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参考文献6

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二级参考文献10

1王永贵.顾客资产管理研究——背景、现状与问题[J].经济管理,2004,30(16):46-52. 被引量：10
2石贵成,王永贵,邢金刚,于斌.对服务销售中关系强度的研究——概念界定、量表开发与效度检验[J].南开管理评论,2005,8(3):74-82. 被引量：34
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