网络消费中的逆向选择问题分析

On the Issue of Reverse Choice in Network Consumption

网络消费可以使人足不出户地消费自己需要的产品,但人们在享受这种便利的同时也遭遇了如产品质量、信誉等逆向选择问题。商品供应者身份的界定与否和网络信息沟通技术的高低是导致网络消费中的逆向选择问题的根本原因。

Network consumption may meet consumers＇ need that they can consume what they want at home. However, they also meet such issues of reverse choice as product＇s quality and credit. The identification of commodity suppliers and the network information exchange technology are the leading factors for this reverse choice in network consumption.