南北方青年人针织T恤衫购买行为比较研究

A comparative research on the knitted T-shirt purchasing behavior of the southern and northern young people

采用调查问卷的方式分析辽宁和江苏两地青年人对针织T恤衫的品质喜好倾向和购买行为习惯。结果表明,青年人普遍喜欢白色、淡色的,圆领型的无图案棉T恤,且趋向于在正规场所购买中价位的T恤衫。但因南北方文化、传统、经济等方面的差异,导致南北方青年人对T恤衫色彩、领型、购买场所、购买件数、穿着频率等方面存在一定的差异,为企业和商家提供了具有参考价值的信息。

By means of questionnaire,this paper analyzes the T-shirt quality fondness trend and purchasing behavior of the young people in Liao Ning province and Jiang Su province,which indicates that all the young people in these two areas like white or light colored non-pattern T-shirts with circular collars,and they tend to make a purchase in the regular shop at a intermediate price.The research results also show that due to the difference of the culture,tradition and economical issue between the south and north,there are really some differences in colors,collar types,purchase places,number of purchase and the frequency of wear between the south and north,which is helpful for both enterprises and businesses.