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供应链上非营利组织的整合营销传播组织模式研究 被引量：2

Study on the Organization Mode of Integrated Marketing Communications of Non-profit Organization
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摘要 介绍了非营利组织与整合营销传播理论及供应链上非营利组织整合营销传播的特性,最后详细论述了供应链上非营利组织整合营销传播组织模式的设计思路。 The paper introduces the theories of nonprofit organization and integrated marketing communications and the features of nonprofit organizations, integrated marketing ply chain and discusses their design idea of the organization mode.
作者 申光龙 李喜洙
机构地区 南开大学商学院 韩国启明大学观光经营学科
出处 《物流技术》 2007年第11期167-171,共5页 Logistics Technology
基金 南开大学亚洲研究中心课题研究资助项目
关键词 非营利组织 整合营销传播 供应链 nonprofit organization integrated marketing communications supply chain
分类号 F274 [经济管理—企业管理] F250 [经济管理—国民经济]
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参考文献11

  • 1Wolf, Thomas. Managing A Nonprofit Organization [M]. New York: Simon & Shuster, 1990.
  • 2Hansamann, H.The Rationale for Exemption Nonprofit Organizations from Corporate Income Taxation[J].The Yale Law Journal, 1981,91:54-100.
  • 3Schultz, Don E.We Simply can't Afford to go Back to Mass Marketing[N]. Marketing News. 1994.
  • 4Schultz, Don E. Check Out Your Level of Integration [N].Marketing New, 1997.
  • 5Schultz, Don E. Marketing Communication Planning in a Converging Marketplace[J].Journal of Integrated Communications, 2000-2001.
  • 6Duncan, T & Moriarty, S E. A communication-based marketing model for managing relationships[J]. Journal of Marketing, 1998, 62 : 1-13.
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  • 8Nadler, David A, et al. Organizational Architecture: Designs for Changing Organizations[M], San Francisco: Jossey-Bass, 1992.
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  • 10Rebecca Angeles, Ravinder Nath. the Importance of Congruence in Implementing Electronic Data Interchange Systems [J].Supply Chain Management: An International Journal,2000,5(4): 198-205.

同被引文献32

  • 1申光龙,李庸善,曲飞宇.服务整合营销传播模式及其支持体系研究[J].预测,2006,25(1):17-21. 被引量：5
  • 2蔡勇,赵平.整合营销传播的心理作用模式[J].商业研究,2006(6):36-41. 被引量：4
  • 3Robert F.Lauterborn.New marketing litany:four Ps passe:C - words take over[J].Advertising age, 1990,61 (41):26.
  • 4Prensky David,John A.McCarty,and James Lucas. "Integrated Marketing Communication:An Organizational Perspective."In Integrated Communication:Synergy of Persuasive Voic- es,Esther Thorson and Jeff Moore,eds.Mahwah,NJ:Lawrence Erlbaum Associates, 1996.
  • 5Sreedhar Madhavaram,Vishag Badrinarayanan,Robert E. McDonald. Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy: A Conceptual Framework and Research Propositions [J].Journal of Advertising, 2005 (4) : 69 - 80.
  • 6Duncan, T.New Sides of IMC, in Marketing Communications Strategies Today and Tomorrow:Integration,Allocation,and Interactive Technologies. Marketing Science Institute Report,94 109,Marketing Science Institute,Corrine Faure and Lisa Klein, eds. Cambridge, MA, 1995,37 - 39.
  • 7菲利普·科特勒.营销管理[M].第13版.上海:上海人民出版社,2009:537-566.
  • 8Dozier,D. and Lauren,M. Antecedents and consequences of marketing imperialism on the public relations function [J].Annual Convention of the Association for Education in Journalism, Minneapolis, MN, 1990.
  • 9Miller, D. and Rose, P.B. Integrated communications:a look at reality instead of the theory [J].Public Relations Quarterly, 1994( 1 ) : 13.
  • 10Schultz, D.E., Tannenbaum, S.I., &Lauterborn, R.F. Integrated Marketing Communication: Pulling It Together& Making It Work [ M ].IL: NTC Publishing Group. 1993.

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物流技术
2007年 第11期

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