摘要
情感诉求是现代广告创意的一种重要表现手段。分析消费文化时代广告创意中情感元素的运用特点,提出现代广告情感诉求的发展新趋向,以期对当前广告创意实践起到借鉴作用。
Emotion appealing is one of the important expressing means for modern advertisement originality. This paper is to make an analysis on the characteristics of using emotional elements in the advertisement originality of consumer culture era and to produce the new trend of modern advertisement emotion appealing, with a purpose to guide the current advertisement originality practice.
出处
《郧阳师范高等专科学校学报》
2007年第5期71-73,共3页
Journal of Yunyang Teachers College
关键词
广告创意
情感诉求
消费文化
advertisement originality
emotion appealing
consumer culture
