论广告英语的衔接

On the Linking-up of Advertisement English

广告英语作为一门特殊的语言,在词汇、句法、修辞等方面都有着鲜明的特点。在语篇衔接方面,广告英语采用音韵、词汇、平行结构、省略等手段,使广告文案更加流畅和具有凝聚力。

Advertising English, as a special applied language, has its distinctive features in lexicology, syntax and rhetoric. While in text linking-up, it employs phonetics, lexicology, parallelism, ellipse and other devices to link up the text, achieving coherence and cohesion.