我国滑雪产业发展战略研究

Research on the Development Strategy of China's Skiing Industry

通过对国内外滑雪产业分析,明确发展滑雪产业的意义及存在的问题,提出从管理、整体营销、培育市场、滑雪场经营能力、人才培训、拉长产业链与区域经济协调发展等方面发展滑雪产业,以期为有关部门及企业提供理论依据和参考。

With an analysis of domestic and foreign skiing industry, this paper clearly demonstrates the significance and existing problems of the skiing industry and proposes to develop the skiing industry from such perspectives as management, overall marketing, market cultivation, managing capacity of skiing field, human resource training, prolonging the industry chain, coordinated development with regional economy in the hope of providing related departments and enterprises with theoretic basis and reference.