浅述CI设计与企业文化

Preliminary Discussion on CI Design and Corporate Culture

CI作为一种创造企业形象、增强企业形象影响力、改善企业管理的有效工具,已经被证明是一种功能强大的企业推进剂。CI系统构建的战略体系同企业文化各个层面密切相关。成功的企业正是在CI设计的过程中将企业文化与企业经营成功的相结合。

CI, an effective means to create corporate image, increase its influence and improve its management, has proved to be the fimctional propulsion. The strategic system of CI construction is closely related to all aspects of corporate culture, A successful corporate can successfully connect corporate culture to management in the process of CI design.