湘南九嶷山旅游资源特质及深度开发刍议

Particularity and Deep Development of Tourism Resources in the Jiuyi Mountain of South Hunan

从分析九嶷山旅游资源特质和开发现状着手,对九嶷山旅游深度开发策略进行了探讨。指出九嶷山地理位置优越,景观资源类型多样,各类景观资源的单体数量均丰富,富有特色的景观资源为数不少,但是目前旅游开发水平低,存在着旅游项目类型单一、旅游产品开发不配套、旅游市场拓展水平低等问题。认为应该采取以下措施实现九嶷山旅游资源的深度开发:①明确旅游主题形象定位;②突出旅游主题形象;③优化旅游项目体系;④强化联动式旅游开发;⑤提高旅游服务质量。

The particularity and development conditions of tourism resources in the Jiuyi Mountain are analyzed in the paper, and the deep development strategy for tourism is discussed. It is pointed out that Jiuyi Mountain has advantageous geographic location, and is rich in landscape resources, some of which are distinctive. But there are some problems in the process of tourism development： the development level is low; the types and programs of tourism products are monotonous; the supporting facilities for tourism are imperfect; and the tourism market is limited. Some suggestions are put forward to achieve deep tourism development： making a clear tourism thematic image; giving prominence to the thematic image;optimizing the system of tourism program; strengthening the combination tourism development;improving the service quality.