对网络融合的认识及其对商业模式的影响

Network convergence and its research direction

随着科技的进步和需求的扩张,网络的融合现象使网络型产业原来以成本次可加性为基础的自然垄断性受到了挑战。纵观网络融合的实践与演化,可以看出网络融合中的技术融合、产业融合与业务融合的多属性特征。网络融合将影响包括政府、企业和消费者在内的市场参与各方的战略决策。网络本身具有的经济特性和技术的进步形成了网络融合市场的特点,从而带动商业模式的发展,引发政府管制的变革。

This paper analyzes the research on network convergence from different aspects and puts emphasis on the business mode under network convergence.Network convergence influences the strategic decision of government,enterprises and consumers involved in the market.The economic features and technological development of network form the characteristics of the converged markets,which stimulates the development of business mode and changes the structure of government regulation.