网络博客在我国兴起的现状与思考

A General Analysis on the Present Prosperity of Internet Blog in Our Country

在互联网日益发展的时代,博客作为新的网络传播形态目前在我国处于全面普及的发展阶段,其媒体化的趋势越来越明显,个体博客的大众文化特征逐渐凸现。博客传播在向大众媒体转型的过程中,呈现出多种特征。在博客已无可避免地融入市场文化环境与商业运营的机制中时,如何保证博客既能维护其“知识的创新与生产”的核心价值取向不被扭曲,进而发展成为一种富有内涵与生命力的文化产品,是当前我国博客发展所必须面对的问题。

As Internet technology grows rapidly, blog that arises as a new pattern of Internet Communication, is extensively popular in Internet sphere in our country. The blog development shows a tendency of being a new media, and also shows its popular cultural feature. As blog communication development integrates into popular culture environment and commercial running system, it has to face the issues of how to maintain its key value of knowledge innovation and production in order to become a cultural production with great vitality and profound connotation.